GE-GUANGZHOU#DAY 2

We gather at the hotel lobby at nine o'clock in the morning. Basically, I and four other Chinese students are responsible for leading the class and looking up the route. We took the subway to Guangzhou Zhong da wholesale market. There is also famous Zhongshan University along the way. This is the largest wholesale market of garment accessories in Guangzhou. It sells all kinds of fabrics, all buttons and garment accessories. There are many different areas and many buildings. Usually, each store has a wholesale price and a large price. Because I didn't buy a lot, so the price wasn't very cheap. After two hours' visit, what impressed me most is that the wholesale market I had imagined would be messy. But it's clean and planned. There are still many stores selling fake goods. I bought a lot of brooches and a cloth badge.

In the afternoon we went to IGC mall. And we were mainly to investigate four brands, Mo&Co, Urban Revivo, Adolfo Domingo and Aquascutum.

Mo&co is a domestic brand founded in 2004. It was established by Guangzhou Company. The 20-35 year old and self-confident urban female is the target consumer group. The brand clothes is the modern French leisure style. In the store can feel relaxed shopping atmosphere. The price range is between 1000RMB to 2000RMB.

URBAN REVIVO is affordable luxury and fast fashion brand. It is subordinate to the Hongkong group. The most powerful place in. UR, compared with other fast fashion brands, UR is more consistent with the figure of the Orientals in style, color and cutting. The price is also lower than other fast fashion brands. The most attractive thing for me is the display of goods in the store. This is the reason that will attract me. Ur's clothes are updated quickly. There is always the trendiest fashion here.

Adolfo Dominguez is Spain's top fashion brand. It has been adhering to the art, simple and comfortable design style. The world has more than 300 chain counters, including clothing, accessories, jewelry, children's wear, perfume, furniture and other products.

The Aquascutum brand is a synonym for the traditional British costumes. Aquascutum uses the unique fabric made of natural fiber and rain proof to make the raincoat jacket by hand. The fabric has become a great advantage of the brand clothing. Entering the store, I can feel that the display and store design are full of classical and traditional English style.

After leaving IGC mall, we took the subway to the 5 aprons at Baiyun Airport. It was now changed into a bar street. It has also attracted a lot of brand and trend set stores here to set up stores. We go to a store called go fun store, which is a collection store. There are a lot of domestic and foreign independent brand designer clothes and accessories. Go fun mainly provided to customers is the trend of life experience. Not only the retail, they occasionally do activities in the store. I found a lot of amazing things. Go fun store provides a fully automated shopping; every piece of clothing has a QR code as long as the use of mobile phone, scanning. There will be product information and price. The display in the store is also my favorite. The big LED display displays the most popular music videos. The store has two floors in all. The shop assistant was very kind, too. They said that all the goods were ten percent off for us.

PHOTO BY MICHELLE