SELF REFLECTION#FUTURE CAREER#SWOT

In this year's study, I am more and more clear about my future career direction. I want to be a fashion PR. I searched about what skills do I need to be a good fashion PR?

The world of fashion PR is an exciting, fast-paced and long field.

And the work is very extensive. Not only do we need to know the fashion line of our customers, but also let the public be interested in the products provided by the brand? How to make the brand grow? Public relations professionals are responsible for developing relationships with fashion editors and their writing and photography teams. You have to work with models and celebrities. Interview and news release are an important part of the professional responsibilities of fashion public relations professionals. Public relations personnel must maintain a strong relationship with the media. Cooperate with the media to get customer's continuous attention. Good manners, innovation and organization to become a successful fashion PR.

I have been very enthusiastic about this career from a long time ago.

During this year's study in Singapore, I made full use of the resources of the school. I took an active part in any brand volunteer activities. In these activities, I not only got a lot of experience I had not learned at school. I also recognized a lot of Singaporean niche brands. Ask me if I would like to work with them. After I graduated, these experiences were good for me to work in Singapore in the future. It also gave me a great sense of achievement in these volunteer activities.

I made up a personal swot:

Strengths

I stayed in four different cities, Shanghai, Malaysia, Taiwan and Singapore from childhood. I have built up a good ability to adapt to the new environment.

15 years of design background and design skills, specializing in art, graphic design, jewelry design, interior design. Participated in different competitions at home and abroad. Good social ability. Sense of responsibility. Creative.

Good team work ability. I have many practical experience.

Good time management. Love new things. Keep learning new skills. For example, leather making.

Weakness

English skills need to be strengthened.

The public speech is timid.

EXCEL skills are my weakness. I am not very sensitive to numbers.

I don't have enough marketing experience. Sometimes I insist too much on my own ideas.

Opportunity

The growth background helps me understand more about the market of the country I was in before. I will have more opportunities to develop anywhere in the future than others.

There are more opportunities to meet different people, different countries.

Learn more professional skills.

Threats

Competitors have better skills, experience and knowledge.

The local company does not employ foreigners.

There are many excellent talents in this industry.

and my study in Raffles College of Higher Education has allowed me to challenge myself and explore my abilities. The program has given me a valuable and unforgettable learning experience. The extensive knowledge I gained was both theoretical and practical, which was presented by capable lecturers who have their own unique teaching methods. It helped me to get a better understand of fashion marketing from a professional perspective. In the process of learning, let me know more about what I am good at. I will have a better understanding of my future career direction. The lessons have broadened my knowledge in the marketing field, and I believe it will be a great help in my career.

photo by michelle